Voting behaviour, loss aversion & a podcast

63 14 July, 2016


4½ wisdoms in 1 minute.

The articles of this week focus on: voting behaviour in elections and a cognitive bias called loss aversion. Besides this, we have found an awesome podcast for you.

To top this off, we shine a light on the big manipulation of the masses. A blogpost by Tom de Bruyne.

The failures in voting behaviour

The outcome was not an accurate reflection of voter’s desires, but an electoral malfunction.” A brilliant article published by The Economist. It perfectly describes how people don’t have a clue what they want when it comes to voting.
6 minute read, found by Tom on

Use biases in UX design

Due to the cognitive biases, people tend to make the most illogical decisions. One of these biases is loss aversion. Learn how you can use loss aversion to nudge your target audience with the help of User Experience Specialist Aurora Bedford.

10 minute read, found by Jorn on

A Hidden Brain podcast

This podcast is an absolute brain booster. It’s got multiple episodes covering behavioural economics, biases, cognitive psychology, social science and so much more. Within an average time of 25 minutes, you’ll learn more about the unconscious patterns of human behaviour.

Multiple podcasts, found by Tom on

How to manipulate the masses

Team Brexit feared for the stream of immigrants. Could the Brexit have been prevented if behaviour designers framed the refugees differently? Tom pleads for a large-scale change by usage of these three behavioural design strategies.

5 minute read on

And we’ve sent this to each other

Hi, I’m SUE and this is why I’m a Pokemon addict | When your friend doesn’t understand life, but you do | Damn girl, she can psych anyone with her charms! | Must-have tool for every colour freak | If your day totally sucks, you should read this story about a cat


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