Pricing psychology, behaviour study & persuasion tricks

61 28 June, 2016


4½ wisdoms in 1 minute.

First, we could really use your help in a search. A search for the best and most awesome front-end developer. Check out the full information below.

Second, we have a new stack of articles. Articles about the psychology of pricing, a study on mobile phone behaviour and Cialdini’s marvellous persuasion tactics.

How to price your products

Here is a long-list of all the pricing strategies and tactics ever made. It gives you clear examples and explanations about all the pricing strategies, including the psychology behind it. Useful for new products and value propositions.

Long read, found by Nelleke on

Human behaviour and the phone obsession

In a previous newsletter, Tristan Harris gave 10 behavioural design tricks to get users back in their applications. Michael Winnick researched mobile behaviour in this next article. An interesting piece about how humans get influenced by their mobile phone.

8 minute read, found by Anne on

Cialdini’s persuasion tactics

There are multiple tactics to persuade a customer into buying your product. Master in persuasion, Robert Cialdini, will explain his own 6 persuasion principles including examples in this short video. A must watch if you want to gain more knowledge in the science of persuasion.

12 minute watch, found by Nelleke on

We need your help in finding an awesome front-end developer

Here’s what we were thinking: If you’re reading this newsletter, you’re curious about the art and science of influence. Our readers know that designing behaviour is all about combining psychology, technology, creativity and design in new and exciting ways.

This is where we need your help. We are looking for a front-end developer with a hacker mentality. Not just a coder, but someone who’s passion is to bring ideas to life. Someone who simply wants to make stuff that actually works and influences behaviour in a good way.

Do you know someone? Please get them in touch with Tom at Thanks a million!

Find everything you need to know on

And we’ve sent this to each other

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Nah, I'd rather be unpersuasive

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You walk through life without caring if you ever have an impact.

You think persuasion is for perverts.

You are perfectly happy being charmless.

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