Welcome at the SUE Republic

Here at SUE we almost burst with ideas. Ideas that are sometimes crazy, but always come from a good heart. Driven by the will to create products or services that nudge people into making positive choices in work, life and play. Inspired by the stuff we are really jealous of (we seriously suffer from what we like to call the “Wish We Invented It Here Syndrome”). We needed a place to cultivate and stimulate this inspiration and ideas. A place without restrictions, rules or regulations. So, why not create our own Republic? If we wanted our people to think big, starting your own republic was just peanuts. So, it exists: The Republic of SUE. A melting pot of our fascinations and ideas. The place where every SUE’er can unleash his talent on non-briefing, but on-mission ideas. And can simply showcase his or her flamboyant personality. And this is how the Republic has become the birth mother of Rob Roulette, PaybackSweater, Cojones and so much more. And here’s the place where you can find the latest and the greatest.


‘s-Gravenhekje 1a
1011TG Amsterdam


(+31) 20 223 46 26

Word expert in het beïnvloeden van gedrag

Onze populaire wekelijkse nieuwsbrief brengt het beste uit de overtuigingspsychologie en de toepassing ervan.

Schrijf me in!

Don't miss out

Receive our biweekly email with the best articles we've been reading in the meantime.

Nah, I'd rather be unpersuasive

Ok, you’re gonna want to check your mail now


Ok. So this is you...

You walk through life without caring if you ever have an impact.

You think persuasion is for perverts.

You are perfectly happy being charmless.

Is this you...?

Ok damned, sign me up

That’s me! Let’s meet