We thought it was about time thatÂ pickingÂ theÂ designated driver would becomeÂ more humane. SomeoneÂ had to stand up for the introvert, the misfits and the shy ones â€“ whoÂ always seem to be drawing the short stick ending up with the boringÂ mineral water at the bar. Donâ€™t get us wrong â€“ we Â all like to party, everybody does (feels like there could beÂ a potential hit song in there) and we agree drinking and driving isnâ€™t a successfulÂ mix. Dead simply isnâ€™t that sexy. But choosing theÂ so-called Bob is most of the time 1) no fun and 2) dishonest. So, we made it fun and honest. Simple as that. Giving both awareness about drinking and driving, but more importantlyÂ making it easier to actually put it into practice. So people â€“ read, especially youngsters â€“ would look forward to choosing the designated driver instead of avoiding the subject.
Hence, the birth of Rob Roulette. The idea is quite simple: two identical bottles, 1 filled with vodka, 1 filled with water. From the outside there is no telling whatÂ is what. So, two people each pick a bottle and simultaneously take a sip. If you hit the vodka: damage has been done, you get to be drinking all night. You got the water. Youâ€™ll be driving. We did put some secret minerals in the water, so your skin will magically glow and youâ€™ll be the catch of the eveningÂ at the bar. But you also catch the car keys.
You might ask: why Rob Roulette and not Bob Roulette? That is a very good question. We got grim soundingÂ warnings that we would be prosecuted using the name Bob. Ok. Fine. We loveÂ alliteration anyway. So, Rob Roulette is it. As long as we can prevent drunk driving and actually influence behaviour. We’ll be a good sport. In contradiction to others whoÂ shall remain unnamed. But to all you Bobâ€™s out there: it is not because we donâ€™t like you. We do! We do!
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You walk through life without caring if you ever have an impact.
You think persuasion is for perverts.
You are perfectly happy being charmless.
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