Someone, please shoot the marketer who invented this in the knees. And Edward Norton for participating in this campaign. And Prada for treating their brand like a cheap prostitute. And the people who are stupid enough to buy this piece of shit. It’s an insult. Someone in a meeting at LG must have said: “hey, I have an idea. Our mobile phones are just cheap imitations of all other smart phones. Why don’t we buy a Prada licence, glue a Prada logo on top of our new phone and do a campaign with, say… Eduard Norton”. In the review meeting with the agency, this same marketer – the one with the soon to be shot knee caps – will have said something like: “uhm, maybe you should write on the poster that this is Edward Norton, and that he is an actor. Because the people that will buy this are probably too dumb to know who he is”. This really pisses me off. Really.